WhiteFishMall
North Atlantic Whitefish Marine Living Lab
The Project
Project aim
Aim of the project – create and test methodology for facilitating learning activities within communities of Practice (COP) Community of Practice online learning platform would be based on social network of Facebook and integrated with related audio-visual platforms like YouTube, LinkedIn. Existing social media and information exchange platforms provides myriad opportunities for learning, however, must be used wisely in order to deliver information in more structured way for elderly learners – suitable for search, classify, check, and use of information for practical purposes. Especially this approach is relevant for persons, who are outside formal learning process – particularly for adults. Project will target individual, organizational and sectoral learning – it will empower adult learners to use communities of practice for educational purposes; Non-formal education organizations will be able to provide online facilitation in COPs. Adult education sector will be enriched with innovative network-based learning opportunities.
Project partners
Iceland
Matís ohf.
Jónas R. Viðarsson
Research Group Leader
jonas@matis.is
Matís ohf.
Valur N. Gunnlaugsson
Project Manager
valur@matis.is
Faroe Islands
Syntesa sp/f
Ólavur Gregersen
CEO
olavur@syntesa.fo
Syntesa sp/f
Durita R. Djurhuus
Project Manager
durita@syntesa.fo
Norway
Nofima AS
Petter Olsen
Senior Scientist
Petter.olsen@nofima.no
Norway Seafoods Group AS
Anne Sølvberg Breivik
Group Innovation Manager
Anne.breivik@norwayseafoods.com
Project period
Nordic Innovation, Stensberggata 25, NO-0170 Oslo, Norway
Phone: (+47) 22 61 44 00. Fax: (+47) 22 55 65 56.
E-mail: info@nordicinnovation.org
www.nordicinnovation.org
The WhiteFishMaLL project was a three-year research and development initiative that ran from the beginning of 2012 until early 2015.
About
This project gives a holistic view of the progress of the WhiteFishMaLL project, how it was
set-up in accordance with Living Lab methodologies and run with the aim of including users
and key stakeholders in co-creating a solution that would meet with the users needs. The
report also includes guidelines for starting and running Living Lab projects in the marine
sector, as well as an evaluation report on the application of Living Lab methodologies in the
WhiteFishMaLL project from the viewpoint of external Living Lab experts that monitored the project on behalf of Nordic Innovation, which funded the project.
Results
The project had the following seven specific objectives (SO) that needed to be met in order to
ensure successful completion of the project:
1. Identification of market demand for differentiation
2. Conceptualisation of differentiation parameters and indicators
3. Design and specification of information generation
4. Development of communication channels and distribution systems
5. Demonstration of brand stature and strength
6. Evaluation of consumer preferences, applicability and performance
7. Recommendation on how Living Labs can enhance innovation in the marine sector
Project idea:
The ERA-PRISM OMC Network was established to helping small European countries (with a population less than 2.5 million) through more
effective R&I (Research and Innovation) policy design to play a more effective role in the drive to establish the European Research Area. At the
same time the project engaged larger countries to ensure wider policy learning and exploring ways in which their links with the small countries
could be beneficial. The underlying issue explored was scale dependence in R&I Policy.
The project had four main elements:
– The development, improvement and use of appropriate R&I indicators for more effective benchmarking of policies;
– Adapting the use of public procurement to stimulate research and innovation;
– Achieving balance within research funding systems; and
-Mutual learning approaches across a series of policy issues of common interest.
